Each campaign that you send out needs to have the right elements to make your recipients believe that your email is really relevant to them. The messages that you share should feel like personally-delivered letters, rather than a pile of flyers being handed out to everyone. What makes your emails personalized and distinct? Merge tags!

Merge tags guarantee that each subscriber receives emails that are tailor-made for them. They’re easy-to-use and can improve the reach of your campaigns. Merge tags let you design engaging email campaigns that really connect with your subscribers and keep them hooked.

Want to use merge tags to improve your subscriber engagement? Then here are 5 quick tips to personalize and enhance your email campaigns using merge tags.