The past year was quite eventful for Shakespeare enthusiasts around the world. From public lectures, exhibitions, and workshops to live plays, concerts, and poetry festivals, Shakespeare400 was a celebration of the Bard’s life and work. This is indeed a fitting tribute to the world’s greatest playwright who enriched the English …

Zoho CRM makes it easy for customers to reach out across multiple channels, track the customer experience and get a single view of the customer. However, as the size of our customer’s businesses grow, it becomes difficult to reach their own prospects despite having more channels, processes and more SalesSignals; …

Response bias can adversely affect your survey outcome. Here’s what you can do to fight it. What makes a survey a powerful tool is its ability to obtain real information and data about the target audience, rather than relying on trial and error methods. However, in order for this data …

With a decade-long commitment to low-code, we at Zoho Creator have always believed in a world where anyone can build applications. In this blog, I will share some time-tested steps which let you improve how you build low-code apps. It’s mostly common sense, but some things can be missed in …

Email marketing isn’t that difficult when done correctly. Few days back, we introduced you to four people who’ve made mistakes with their email marketing campaigns: the bookstore owner with a bad subject line, the gym equipment distributor who sends blast emails, the messy designer, and the confusing email marketer. Now, …

At Zoho, we’re strong believers in India’s growth story. The recent events — Make in India, the move to digital payments, and the biggest of all tax reforms, GST — are setting up Indian businesses for growth and success. Ever since the Rajya Sabha passed the GST bill in August …

Consider this: your typical workday involves coordinating with clients, creating and storing documents on an online file management tool, and sharing copies of those files with your colleagues. However, when they’re synced to an offline device —for instance, your client’s desktop— the file becomes editable locally, but it doesn’t sync …

In this final installment of the dashboards series (previous posts – 1, 2 and 3), let’s see what operational dashboards are, how to design them, and the scenarios when you might use them. What are operational dashboards? As the name indicates, operational dashboards are pretty useful tools for operations teams …