It used to be that the big eat the small; now it’s the fast that eat the slow. Fast is the new big. – Daniel Burrus In business software more than any other sector, this is the new reality. It is no longer big vs. small, but rather fast vs. …

Most marketers have two goals in common: to attract more traffic and convert more leads. More traffic translates to more visibility and profitability. But let’s face it, finding quality traffic sources for your site can be very annoying. By now you’ll have realized that high but random traffic won’t add …

A head start to understanding SEO: What would you do if you wanted to find a piece of information—a product, a description, a statistic or a fact? You would immediately go to your search engine, enter a term or phrase, and click for results. Within a few seconds, the information …

We all know the value of time and how using it efficiently helps you excel in life. In business, the idea of saving time is critical. Since time is one resource that you and your competition have in the same measure, optimizing its use is the path to excellence. With …

Copyediting has become an integral part of marketing communication today. Content put out by your organization is consumed by people across the globe. Most organizations today have an in-house editor or communications team working on polishing their copy and setting up a unified voice for their brand. Back in July, …

Do you receive an overwhelming number of support requests through your SalesIQ live chat? Are you struggling to organize them? Do you want to combine them with the other support tickets in your Zendesk account? Here’s the answer to all your woes—integrate your Zoho SalesIQ account with your Zendesk account! …

The past year was quite eventful for Shakespeare enthusiasts around the world. From public lectures, exhibitions, and workshops to live plays, concerts, and poetry festivals, Shakespeare400 was a celebration of the Bard’s life and work. This is indeed a fitting tribute to the world’s greatest playwright who enriched the English …

Zoho CRM makes it easy for customers to reach out across multiple channels, track the customer experience and get a single view of the customer. However, as the size of our customer’s businesses grow, it becomes difficult to reach their own prospects despite having more channels, processes and more SalesSignals; …

Response bias can adversely affect your survey outcome. Here’s what you can do to fight it. What makes a survey a powerful tool is its ability to obtain real information and data about the target audience, rather than relying on trial and error methods. However, in order for this data …

With a decade-long commitment to low-code, we at Zoho Creator have always believed in a world where anyone can build applications. In this blog, I will share some time-tested steps which let you improve how you build low-code apps. It’s mostly common sense, but some things can be missed in …

Email marketing isn’t that difficult when done correctly. Few days back, we introduced you to four people who’ve made mistakes with their email marketing campaigns: the bookstore owner with a bad subject line, the gym equipment distributor who sends blast emails, the messy designer, and the confusing email marketer. Now, …

At Zoho, we’re strong believers in India’s growth story. The recent events — Make in India, the move to digital payments, and the biggest of all tax reforms, GST — are setting up Indian businesses for growth and success. Ever since the Rajya Sabha passed the GST bill in August …