Why your sales team needs finance reports

You might have your sales data in Zoho CRM and finance data in Zoho Books. The question is how to combine and analyze both data sets together to get cross-functional insights?

Cross-functional analysis forms the crux of any data driven organization. Today SMBs use multiple tools to store data and need to constantly analyze data from multiple sources to dig deeper and take better decisions.

This is exactly what Zoho Reports can empower you to do. Zoho Reports can easily combine data from both Zoho CRM and Zoho Books (not just 2, but combine data from any source) to perform dynamic cross-functional analysis. Let’s discuss the 6 types of reports that will help you derive the best out of your sales and finance data.

1. Deals to Invoices Funnel

You may find it difficult to keep track of invoices in Zoho Books and the number of deals in Zoho CRM with separate reports. What if you want to know the number of potentials who have paid their invoices? Zoho Reports provides an easy solution: Generate deals to invoices funnel using cross-functional analytics combining deals data from CRM with invoices data from Books.

This report gets the data from Potentials module of Zoho CRM and Invoices module of Zoho Books.

From this funnel, you can conveniently keep track of the total number of deals, the deals won, the number of invoices generated, and the number of invoices paid. Here’s how it works: As soon as a potential is closed-won, an invoice is drafted for that potential. And that potential turns into a customer only when the invoice is paid.

2. Deals to Invoices Amount Report

This report gets the data from Potentials module of Zoho CRM and Invoices module of Zoho Books.

Now, let us see the same funnel from a different perspective. When you have to switch between Zoho CRM and Zoho Books services to view reports, the most you can get is a sense of the amount of deals won and the amount of paid invoices. Although having a general sense is good, it’s not good enough. Through one visual, this report by amount not only breaks both of those categories down for you in one tab, it also calculates the percentage of closed-won potentials who have paid their invoices.

3. Open Invoices by Amount and Count

This report gets the data from Invoices module of Zoho Books.

If you are looking at analyzing pending invoices, then this report is definitely something to take advantage of. It gives the number of drafted, sent, and overall summary of invoices for each month. And it gives the count along with the amount to be paid by your customers, which is especially helpful when you have customers who pay the amount in more than one invoice. To inform you about the balances to be received, there is a balance column just to the right.

4. Average Number of Days to Get Paid

This report gets the data from Potentials module of Zoho CRM and Invoices module of Zoho Books.

This report shows you the number of days a member of your sales team takes to convert a potential into closed-won and receive payment from the customer. With this report, you can easily get a quick overview of how each sales rep is performing and how efficient they are in converting a potential and getting the payment.

5. Revenue vs. Expense Report

This report gets the data from the Accrual Transactions module of Zoho Books.

The revenue vs. expense report shows you the revenue you’ve generated and the expenses you’ve incurred each month, so you can have a fair idea of the inbound and outbound cashflow of your company. Easily identify which areas you’re spending more on than others. Use this data to plan your sales and marketing budget for the next fiscal year.

6. Financial Overview

This report gets the data from Accrual Transactions module of Zoho Books.

It gives the complete overview of the financial status of your business. This extensive report covers a wide range of financial metrics such as revenue, expense, profit, ROI, days sales outstanding (DSO), days payable outstanding (DPO), and much more. The contextual indicators applied in this report helps you to quickly identify the month wise trend of each metrics. The financial overview report aids you in evaluating your business, determining budgets, predicting revenues and forecasting the future growth of your business.

Now that you have read this blog, you would’ve got a clearer idea on how you can perform deeper sales and financial analytics by blending data from Zoho CRM and Zoho Books with Zoho Reports Advanced Analytics. The reports discussed here are just highlighting samples. You can do much more with Zoho Reports.

Click here to register for the Zoho Reports Advanced Financial Analytics Webinar.